The only marketing channel that directly responds to a demand or problem
Search engine advertising with Google, Bing, YouTube and TikTok – now including AI optimisation for ChatGPT, Gemini and Copilot.
Search engine advertising with Google, Bing, YouTube and TikTok
Every day millions of people search for solutions to their problems by entering a query into Google, Bing, YouTube or TikTok, or by talking to their favourite artificial intelligence tool offered by Meta, Gemini or ChatGPT / Microsoft (Copilot). These days searchers can find video instructions and tutorials for almost every problem there is, and artificial intelligence aggregates and assesses written content on the web at an ever-increasing rate – so our target audience finds ever better results for the problems they are trying to solve.
Every problem entered into a search engine or AI tells us a story, and we need to analyse these searches to determine whether our company has the right solution. If we offer a solution, our ad needs to be shown; if the query is not relevant to our business, we do not want to spend ad money. It is as simple as that – but most often advertisers leave everything to the ad engines and algorithms, missing out on valuable insights.
For many years it has been our passion to outsmart the auto-algorithms that drive most ad engines, e.g. Google, Bing, YouTube or TikTok, and to gain full control over every time a text ad, display ad or video is shown.
Our methodology is very hands-on and long-tail oriented, to gain insights into each and every search query that triggers an ad – which always represents a customer problem that we can solve.
Why we are big fans of a manual SEM / SEA and AIO approach vs. the automatic functions of most ad engines
- More insights into consumer behaviour, syntax and content.
- A deeper understanding of the problems of our users and clients.
- More KPIs and metrics that show what really drives ROI and ROAS.
- Lower CPCs.
- Higher CTRs.
- Higher value / cost.
- More long-tail traffic and insights for long-tail video or SEO content the competition is not even thinking of.
- Fewer options for ad engines to automatically increase their “black-box revenue” at will – hence more control.
If the content is interesting for your prospects, the AIs will love it too. Let’s ride the AI wave together – it will change everything.
Success-based SEA and AIO
We will improve the following actionable metrics of your SEA account and AIO by at least 25% within three months. Guaranteed!
We love working with skin in the game. Let’s talk.
Cost-per-click (CPC)
for more efficiency
Click-through rate (CTR)
for more relevance
Time on site
for longer-lasting impact
ROAS
resulting in a higher return on advertising spend
A proven methodology
The methodology Björn developed is proven to work and was implemented at StyleTread, Mad Paws, MarketingPush and Car Next Door, to name only a few references. In all cases this approach led to a significant improvement across all performance marketing metrics compared to automated or less hands-on strategies. We love to manage the accounts over a certain period of time to prove our case and to implement a solid SEA and SEO base structure.
SEA is a core discipline, a must-have and the most targeted marketing channel for any size of business, from a small pizza delivery service to a multinational corporation. With an increased focus on video content, SEA becomes even more relevant. Search ads can be targeted by country, language or all the way down to a 3 km radius around your business location.
PS: In any case, we would strongly advise against outsourcing search engine advertising (SEA) or artificial intelligence optimisation (AIO) in the long term, since the insights are too valuable to give away. They should be kept internally within your marketing and business intelligence teams.