AI content engine
Semi-automated weekly short-form video for Instagram Reels and TikTok, combined with paid Meta ads – for local B2B and D2C brands. First pilot: LetterboxPush.com.au in Sydney, next: Luggage.co.nz.
Björn Behrendt · Bevorn · Hamburg
I build AI systems and online businesses that run with minimal manual effort.
I build them together with a few design partners. I co-founded Mad Paws and StyleTread in Sydney, was GM/CMO at Mint Payments and VP New Business at Zeal Network – and today I chair Everme Limited (Luggage.co.nz) and co-own MarketingPush in Sydney.
- Germany
- Australia
- New Zealand
What I'm building now
Current projects
Systems that combine existing tools with AI, so that a small team can run more with less manual work. Pilots are pilots – I share results once there are results.
AI systems for leaders
AI agents that run inside a company's own setup – for example Google Workspace or Microsoft 365 – to take routine load off a CEO or management team. I'm looking for a small number of companies to develop this with.
MarketingPush & Everme
Co-founder of MarketingPush Pty Ltd in Sydney (LetterboxPush, ParcelPush, PrintPush). Chairman and shareholder of Everme Limited in Tauranga, New Zealand (Luggage.co.nz, LaineHome).
DisplayPause
A charity project that helps parents manage their children's screen time. displaypause.com · displaypause.de
How I work with partners
Builder and design partner – not an hourly consultant
I work with a small number of companies to co-develop AI systems and new online businesses. You get a builder who has launched and scaled companies before; I keep the right to turn what we build into a product.
A real problem
We start with a process in your business that costs too much time or holds back growth.
Build together
I design and build the system with your team, using the tools you already have.
Shared upside
Where it fits, we agree on a revenue share or equity instead of hourly fees.
Productise
What works can become a product other companies license – which keeps it maintained and improving.
Track record
Companies I have built, scaled or backed
| Company | Role | Outcome |
|---|---|---|
| Mad Paws (Sydney) | Co-founder | Listed on the ASX in 2021, later acquired by Rover |
| StyleTread (Sydney) | Co-founder and director | Sold to Munro Footwear Group in 2013 |
| Car Next Door (Sydney) | Early shareholder, marketing support | Acquired by Uber in January 2022 |
| DocBook (Australia) | Shareholder and advisor | Sold in 2016 |
| Mint Payments (Sydney) | General Manager / CMO, 2013–2015 | Formerly listed on the ASX |
| freiheit+ (Zeal Network SE) | VP New Business | Corporate charity lottery venture |
Germany · Australia · New Zealand
A bridge between three markets
I hold German and Australian citizenship and have active companies in all three countries.
DE Germany
Based in Hamburg. Bevorn GmbH, eBay Germany, KPMG/BearingPoint and freiheit+ at Zeal Network SE.
AU Australia
Co-founded Mad Paws, StyleTread and MarketingPush in Sydney. Former GM/CMO at Mint Payments.
NZ New Zealand
Chairman and shareholder of Everme Limited in Tauranga – Luggage.co.nz and LaineHome.
About
Björn & Lil
Bevorn is our company. “Vorn” is German for “ahead” – be vorn, be ahead.
Björn Behrendt
Founder · builder
German-Australian entrepreneur based in Hamburg. Builds AI systems and online businesses with a small number of design partners.
More about Björn →
Lil Saskia Behrendt
Co-founder · art director
Art director and graphic designer. She designed the brand identity of Mad Paws and was the first art director at StyleTread.
Graphic design by Lil →FAQ
Questions people ask
Who is Björn Behrendt?
Björn Behrendt is a German-Australian entrepreneur based in Hamburg. He co-founded Mad Paws and StyleTread in Sydney, is chairman of Everme Limited (Luggage.co.nz) in New Zealand and co-founder of MarketingPush Pty Ltd in Sydney. Through Bevorn GmbH he builds AI systems and online businesses with a small number of design partners.
What is Bevorn?
Bevorn GmbH is Björn and Lil Saskia Behrendt's company in Hamburg. It builds AI systems and online businesses and holds their startup shareholdings.
What is a design partner?
A company that co-develops an AI system with Björn to solve a real problem in its business. Where it fits, the work is paid through a revenue share or equity rather than hourly fees, and Björn keeps the right to turn the result into a product.
Does Björn offer consulting?
Only through his network and only for projects that are genuinely innovative. There are no hourly retainers on offer.
Which markets does Björn work in?
Germany, Australia and New Zealand. He holds German and Australian citizenship and has active companies in all three countries.
How can I get in touch?
Use the contact form or email bjorn@bevorn.com.
Contact
Building something that should run by itself?
If you'd like to co-develop an AI system or launch a new online business, let's talk.