The only marketing channel
Search Engine Advertising with Google, Bing, Youtube and TikTok
Every day millions of people are searching for solutions to their problems by entering a search query into Google, Bing, Youtube or TikTok... These days searchers can find video instructions and video tutorials to almost every problem there is and artificial intelligence will aggregate and assess any written content on the web at an ever increasing rate, so that our target audience will find even better search results to the problems they are trying to solve.
Every problem they enter into a search engine tells us a story and we need to analyse these searches to determine whether our company has the right solution to the problem. If we offer a solution, then our ad needs to be shown and if the query was not relevant to our business, we do not wish to spend ad money. It is as simple as that, but most often advertisers leave everything up to the ad engines and algorithms missing out on valuable insights.
It has been our passion for many years to outsmart the auto-algorithms that drive most ad engines e.g. of Google, Bing, Youtube or TikTok and to gain full control about each time that a text ad, display ad or video gets shown.
Our methodology is very hands-on and very much long-tail oriented to gain insights into each and every search query that triggers an ad which always represents a customer problem that we can solve.
Why we are big fans of a manual SEM / SEA approach vs. the automatic functions of most ad engines:
Every problem they enter into a search engine tells us a story and we need to analyse these searches to determine whether our company has the right solution to the problem. If we offer a solution, then our ad needs to be shown and if the query was not relevant to our business, we do not wish to spend ad money. It is as simple as that, but most often advertisers leave everything up to the ad engines and algorithms missing out on valuable insights.
It has been our passion for many years to outsmart the auto-algorithms that drive most ad engines e.g. of Google, Bing, Youtube or TikTok and to gain full control about each time that a text ad, display ad or video gets shown.
Our methodology is very hands-on and very much long-tail oriented to gain insights into each and every search query that triggers an ad which always represents a customer problem that we can solve.
Why we are big fans of a manual SEM / SEA approach vs. the automatic functions of most ad engines:
- More insights into consumer behaviours, syntax and content.
- A deeper understanding for the problems of our users / clients.
- More KPIs and metrics that show us what really drives ROI and ROAS.
- Lower CPCs.
- Higher CTRs.
- Higher Value / Cost.
- More long-tail traffic and insights for long-tail video content or SEO content that the competition is not even thinking of.
- Less options for ad engines to automatically increase their "blackbox revenue" at will, hence more control.
Success-Based SEA
We will improve the following actionable metrics of your SEA account by at least 25% within three month. Guaranteed!
Cost-Per-Click (CPC) for more efficiency
Click-Through-Rate (CTR) for more relevance
Time On Site for longer lasting impacts
Resulting in a higher Return On Advertising Spend (ROAS)
Cost-Per-Click (CPC) for more efficiency
Click-Through-Rate (CTR) for more relevance
Time On Site for longer lasting impacts
Resulting in a higher Return On Advertising Spend (ROAS)
We work against 100% in a success fees.
The methodology Bjorn developed is proven to work and was implemented at StyleTread, MadPaws, MarketingPush, CarNextDoor to only name a few references... In all cases this approach lead to a significant improvement across all performance marketing metrics compared to automated or less hands-on strategies. We love to manage the accounts over a certain period of time to prove our case and to implement a solid SEA and SEO base structure.
SEA is a core discipline, a must-have and the most targeted marketing channel for ANY size business, from a small Pizza delivery service to a multi-national corporation. With an increased focus on video content, SEA becomes even more relevant. Search ads can be targeted by country, language or all the way down to a 3km radius around your business location.
PS: In any case, we would strongly advise against outsourcing Search Engine Advertising (SEA) in the long-term, since the insights are too valuable and should not be given away, but kept internally within your Marketing and Business Intelligence teams.
SEA is a core discipline, a must-have and the most targeted marketing channel for ANY size business, from a small Pizza delivery service to a multi-national corporation. With an increased focus on video content, SEA becomes even more relevant. Search ads can be targeted by country, language or all the way down to a 3km radius around your business location.
PS: In any case, we would strongly advise against outsourcing Search Engine Advertising (SEA) in the long-term, since the insights are too valuable and should not be given away, but kept internally within your Marketing and Business Intelligence teams.