SEA is the only marketing channel that directly responds to a demand for your products or services...
Search Engine Advertising with Google and Bing
One of my biggest passions is to outsmart the Google Ads auto-algorithms and to gain more control through a hands-on and very much long-tail keyword strategy approach that I have worked on for the past ten years.
Why I am a big fan of a manual approach vs. the automatic functions of Google Ads:
More insights into consumer behaviours, syntax and content.
A better understanding of the KPIs and metrics that really drive ROI and value over costs.
Higher Value / Cost.
More long-tail traffic that the competition is not even thinking of.
Less options for Google engines to automatically increase their "blackbox revenue" at will, hence more control.
SEA with Money-Back-Guarantee
I will improve the following actionable metrics of your SEA account by at least 25% within three month. If I fail, you get our management fees back! Guaranteed!
Cost-Per-Click (CPC) for more efficiency
Click-Through-Rate (CTR) for more relevance
Time On Site for longer lasting impacts
Resulting in a higher Return On Advertising Spend (ROAS)
My methodology is proven to work and was implemented at StyleTread, MadPaws, MarketingPush, CarNextDoor to only name a few references... In all cases this approach lead to a significant improvement across all metrics compared to automated or less hands-on strategies. I love to manage the accounts myself over a certain period of time to prove my case and to implement the base structure. Then I usually train up an internal team member to do the ongoing keyword extensions and optimisations. My consulting fees are high, but I am highly efficient and I will make it work.
SEA is a core discipline, a must-have and the most targeted marketing channel for ANY size business, from a small Pizza delivery service to a multi-national corporation. Search ads can be targeted by country, language or all the way down to a 3km radius around your business location.
PS: I would strongly advise against outsourcing Search Engine Advertising (SEA) in the long-term, since the insights are too valuable and should not be given away.